We think good design is good communication in two different ways. The process of creating good design requires great communication between the client and the designer. Firstly to make sure there is clarity on the requirement and finally the clarity or simplicity of the execution. Good design should communicate what you want in a simple hierarchy – so the most important information is seen first. Great design should lead the reader (or website user) on a journey and allow the reader to easily find the information they want at each step of the process.
We work with our clients to really understand what they want so we can translate that into simple, effective and good-looking design. It might not be rocket-science BUT we still love the feeling of accomplishment.
