Mobile customers are always connected
Now more than 50% of all web traffic comes from mobile users. If you don’t have a responsive website you’ll be in the minority. Your customers need a mobile friendly online experience.
Consumers now are super connected – they have desktops, laptops, tablets and mobiles. Each platform is important and has different usage patterns from work, home, or on the move.
The mobile, and the smart-phone in particular, has become the turbo-charged life support machine. The mobile is the appliance of choice that is carried by us all through the day and throughout all the tasks and pleasures we perform in that day. Mobiles are becoming so smart and clever they are performing more tasks, more quickly than the early desktops – they know where we are and can easily make it simpler to do what we want.
It is only natural that more of the searching and researching will take place on the smaller screen. It’s so easy to keep the phone in your pocket when visiting dealerships and test driving, so it’s the obvious place to keep the information needed.
Denison can help get dealerships mobile and guide through the Web, Web-App, App jungle. We can help build a strategy and then evolve the services to reflect what customers want. Soon more customers will be visiting website on mobile rather than from the desktop.
Are you ready?
We believe that Adaptive websites (using responsive web design) are a really sensible way forward for most clients. It means that dealerships only need to manage one website and it can adapt itself for smaller screens. The heart of the solution is fluid design grids and flexible CSS to tune the design, layout and hierarchy (including content), depending upon the device.
The design and build process is more complicated, but once the site is built there are virtually no extra effort in maintenance and further development.
We are happy to discuss the options with you and chat about the App route.