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When visitors land on the home page there is around three seconds to capture the audience before they lose interest and click off to another site.

These days, there is no denying your website is your ‘shop window to the world’.

Any website will require updating and refreshing from time to time and web design should be looked at as an ongoing process rather than a one-off investment.

Before you talk to any web designers it is critical that you have a clear idea about the purpose and objectives of your new website and come up with a web spec. And this doesn't need to be complicated.

Customers are unlikely to enter a shop where the quality of goods can't be viewed through the window. Similarly, customers are more likely to move through a website site where the merchandise is on show at the start.

On the whole most small companies are online. If your company does not have a web presence you must ask; what impression does this give to potential customers?

www.humanrace.co.uk: website of the week

by The Editor, www.tri247.com

published on www.tri247.com, 21st January 2009

 

tri247 masthead

It's been talked about for quite a while, and now, it's finally here! One of Great Britain's leading and and most experienced event organisers, Human Race, have just launched their very fancy, new website. If you're planning on doing a Human Race event this year it's certainly worth taking a look. It's a great looking site, that's easy to navigate and has all the latest news and results from Human Race events.

For this week's website of the week go to: www.humanrace.co.uk

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