Constantly improving your website design will help drive SEO
Your website needs to keep evolving and growing in order to gain the attention of the search engines. Search Engines, like google, often change their algorithms to make sure that their search results provide high quality results for their users. They have teams of people thinking up new ways of profiling the content on websites around the world and making sure that only the sites with the best quality unique content get near the top of the search results.
This means that you need to keep up to date with the latest SEO developments and have a strategy to gain the best rankings in the most important search terms for your business. Having content on your website is not enough. It needs to be relevant, and unique content otherwise your rankings can suffer. If you are first with generic text then that ok but everyone who uses the same content will suffer for their lazy-ness.
Video content is liked by the search engines and now social media can have a very positive impact on your rankings. Simply having a social media presence is not enough, you need to have new content being added all the time and engage with users.
What is important is working with a company that can give you the big picture and then help you do what is right for your brand and your website.